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What is Online Video Marketing?

The main goal of online marketing is to improve brand awareness, increase the engagement of online audiences and build relationships with customers. When we think about marketing, we often try to decide which type of marketing will be the best solution for our business? It is also crucial to choose the right business marketing software tools to make your business more efficient.

Depending on your budget and business goals you want to achieve, there are many options available such as SEO, email marketing, content marketing, PPC, etc. On the other hand, one of the powerful forms of online marketing is video marketing.

Online video marketing means using video format for the purpose of promoting brands, products, or services. The video format has become very popular on social networks and has started to attract a lot of user attention. A few years ago, people used to read news and blog. Today, the video format is the most popular content on the Internet.

It is a great strategy for building brand awareness and interacting with consumers. It is also a unique way to tell the story of your business. If you haven’t considered investing in video marketing yet, here are some reasons why you should. Usually, when they see information in a video, people remember it better. Also, videos have 12 times more sharing on networks than text.

Different Types of Online Video Marketing

Video marketing might seem difficult and expensive. But, it is actually easy and cheap. You can record videos with your mobile device and edit them with free video editing applications.

The first thing you need to decide is what kind of video content you want to distribute over the Internet. If your goal is to promote your business, educate your customers, and reach a larger audience, this is the right strategy for you.

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These are the most popular types of video online marketing:

Brand Films

A brand film is usually a part of an advertising campaign that shows the goals of your business. In other words, your mission, vision, products, services. The main goal of this strategy is to build brand awareness, reach and inform your target audience.

Event Videos

If your company is holding a conference, presentation, press statement, or any kind of business gathering, you can record interesting parts and publish the content. That might be interesting to your audience.

Educational Videos

More and more people are realizing the power of the internet when it comes to online learning. If you want to teach other people, the best way to do that is through video content. Make your own website and start uploading video content.

You can also use the platforms such as Udemy to make a channel, upload your videos and reach your targeted audience. Video instructions help your audience to learn something new and gain new skills.

Streaming Videos

Research shows that people spend eight times more time watching a live video than pre-recorded video. Therefore, you can stream presentations and interviews live. Also, your viewers can ask questions or share comments.

For example, if you have a Youtube game channel, you can stream videos while playing games. This way, you can make money by promoting a game or using affiliate links.

Video Marketing Benefits

The video format is a fun way to communicate with your target audience. However, this is not the only reason why more and more entrepreneurs are focusing on video marketing strategies. 80% of the population would rather watch a video than read a text, which highlights the benefits of video marketing.

These are the video marketing benefits:

  • Brand awareness – This is perhaps the best advantage of video marketing. When your customers encounter problems, they will try to find a solution to your products and services. If you want your brand to be recognizable, it has to be associated with positive feelings.
  • Increased conversion rate – People who watch videos about your products and services are more likely to buy them. Therefore, landing pages are the best place to post videos, as they can increase conversion rates by 80%.
  • Better relationship with your audience – Building a relationship of trust with your existing and potential customers should be one of the goals of your video marketing strategy. You can build trust by recording various types of videos. Some of the most effective are expert interviews, product reviews, user reviews, and product studies.
  • Better ranking – Videos rank well on search engines. When you search for something on Google, YouTube videos are often in the top ten. They will rarely be positioned below 30th place in search results. So, it is up to you to optimize your videos with the right titles and keywords.